Strengthening Partnerships as Custom Channels Enters Its Next Phase

As we start the year, Custom Channels is taking an important step forward in how we think about partnerships and long-term growth. That evolution was recently highlighted by Sound & Video Contractor, following the appointment of René Arnold as Senior Director of Partnerships.

Building the Right Leadership for Where the Market Is Going

Partnerships have always been core to how Custom Channels operates, but as our platform, customer base, and channel footprint continue to grow, the role of partnerships has become more strategic than ever.

René brings deep AV industry experience and a relationship-first approach that aligns with how we work with integrators, service providers, and technology partners. Her focus is not simply on expansion, but on building durable, scalable partnerships that support long-term success for everyone involved.

Scaling the Business While Deepening Focus

This leadership move also reflects a broader theme at Custom Channels, making sure teams are structured to stay focused as the company scales. As partnerships grow in scope, other areas of the business are sharpening their focus as well.

With dedicated leadership across partnerships and product strategy, Custom Channels is positioning itself to move faster while staying grounded in what differentiates the platform, especially in music, content, and channel enablement.

Industry Recognition

Sound & Video Contractor covered the appointment as part of its ongoing reporting on leadership and growth across the commercial AV industry.

Read the full article on Sound & Video Contractor →

As we look ahead, partnerships will continue to play a central role in how Custom Channels grows, supports the channel, and delivers value at scale. This is an investment in people, alignment, and the future of the ecosystem we are building together.