Retail Background Music: Why It’s Your Most Underused Marketing Tool
Retail Background Music: Why It’s Your Most Underused Marketing Tool There’s something about stepping into a café, being greeted by the aroma of fresh coffee, and settling into the gentle buzz of conversation. But over time, the same song played every morning. Then again at lunch. By the end of the week, it felt like […]
Retail Store Music System: Solving the Volume Dilemma Once and For All
Business owners and managers often spend time deciding what type of music to play—and even which specific songs to include. But once the playlist starts, the proper music volume is often forgotten. Music is a vital part of the customer experience and a key element of your brand identity. The volume, whether too loud or […]
Music Technology for Business: Simple, Scalable, and Built to Work
A recent article in the Wall Street Journal was titled “I Love Using Technology—but I Hate Buying It.” The subheadline reads: “Tech companies make it hard to try out, purchase, fix, and stop using their products. It shouldn’t be that way.” At Custom Channels, we couldn’t agree more. Technology interaction can be frustrating. Custom Channels […]
Music Strategies for Restaurants
Music Strategies for Restaurants Great food and service get customers through the door. The right music keeps them there — and coming back. From fine dining to fast casual, the best restaurants know that music isn’t just background noise; it’s an essential ingredient in the atmosphere. Whether that means Lite Pop & Soft Rock during […]
Answers to Your Questions About Switching to a Different Music Service
Answers to Your Questions About Switching to a Different Music Service Switching to a new music-for-business service can feel like a big decision — especially if you’ve been using the same provider for years. To help you understand what makes a great in-store music experience and why so many companies are making the switch to […]
Music and Employee Retention
Happy employees create better customer experiences — and music plays a powerful role in that equation. At Custom Channels, we design soundtracks that don’t just engage your customers but also support and energize your employees. The right background music helps set tone, pace, and attitude — reducing stress, improving focus, and ultimately contributing to employee […]
Lessons from Goodwill: Continuity is King When it Comes to Audio
When it comes to branding, consistency is everything. The strongest brands aren’t just recognized — they’re remembered. From logos to lighting, tone to texture, every detail shapes how customers perceive and connect with your business. But one often-overlooked element of brand consistency is audio — the sound of your brand. For Goodwill Industries of New […]
Beethoven Music for Business to Mark Composer’s 250th Birthday
Few names in music history carry the power and emotion of Ludwig van Beethoven. To honor the 250th anniversary of his birth, Custom Channels has created Beethoven 250 — a curated, fully licensed playlist of the composer’s most beloved works, designed specifically for businesses. Perfect for retail, restaurants, offices, and hotels, this playlist offers a […]
Opening a New Brick & Mortar Business? Don’t Forget These 3 Things.
Opening a new physical business is both an exciting opportunity and a strategic challenge. While e-commerce continues to thrive, brick-and-mortar stores are making a powerful comeback — serving as experience hubs that connect brands and communities. But to succeed, today’s in-person spaces must deliver more than just products; they must create atmosphere, emotion, and authenticity. […]
So You Say You Want a (Digital) Revolution…
The digital revolution in retail isn’t coming — it’s already here. Every year, the role of connected technology grows, blending the convenience of online shopping with the sensory, emotional experience of in-person retail. From smart shelves and video analytics to streaming music services for business, internet-enabled tools are transforming how brands engage with their customers […]