The Joys of Christmas Music in a Business Environment
The holiday season is a great time to engage consumers. Holiday-themed specials, sales, deals, and events are all great ways to boost your business around Christmastime—but what about the music? In recent years, businesses have been one of the few places that consumers will still consistently hear Christmas music during the holiday season. While there […]
The Benefits of a Unified Music Strategy for Business
As your business grows and expands it will inevitably open new locations in new markets and attract new customers. Early on in this process it may be tempting to let each location create their own unique identity within broad branding guidelines. But, there are some things that are best kept consistent. A unified music strategy […]
Low Cost Music For Business Comparison: Cloudcover vs. Rockbot vs. SoundMachine
Okay, you’ve finally realized that it’s not cool (or legal!) to play Spotify, Pandora, Apple Music, or other consumer-based music services in your business. It’s time to get legit and bring on a purpose-built music-for-business service. One that covers all of the required licenses from the Performing Rights Organizations (PROs, including ASCAP, BMI, SESAC, and […]
The Power of Quality Promotional Content in Your Music Mix
Beyond Background Music. We’ve stood by this motto for years here at Custom Channels. For many of our retail and restaurant clients, going Beyond Background Music includes delivering quality promotional content alongside a great song selection. One place you’ve likely heard promotional messages is in a grocery store. “Attention shoppers: There are great deals in […]
ASCAP, BMI Consent Decrees
As if businesses didn’t have enough to worry about in terms of increased costs and regulations, now we learn that businesses that play music could be paying a lot more in music licensing costs if the U.S. Department of Justice scraps or modifies nearly 80-year-old antitrust protections as requested by music licensing agencies ASCAP and […]
Worst Songs to Play at a Dentist Office
Custom Channels provides music for hundreds of dental and orthodontic offices. We avoid playing the typical “dentist office music.” You know — the boring, slow, sedate, relaxing vocals and tepid instrumentals. Today’s dentist office music is not the morgue-like soundtrack of years ago. It can be contemporary, upbeat, fun, pop, classic, rock and foreground. Sometimes […]
Custom Channels is the Alternative to SiriusXM
We get phone inquiries each day about our music service for business. When we ask “what music service are you currently using” the answer, about a quarter of the time, is “SiriusXM satellite radio”. What People Write About Using SiriusXM for Business Many inquiries also come through our contact page on our web site from dissatisfied users […]
Whole Foods Market Radio Gets The Team Treatment With Custom Channels
One of the ways we make our music channels truly customized for our clients is with custom messaging between songs. That way, what’s playing for the customer in the store, restaurant or retail space becomes more than just an iPod or satellite radio stream – it becomes that brand’s own medium for music entertainment, promotion […]
Tech Revolution for Restaurants – Don’t Overlook the Music Tech Component
We’ve read that the technology revolution continues in the restaurant industry. What’s less surprising is that the tech that gets the industry stories and blogs is often centered around POS (point-of-sale) and security. That’s partly because there are lots of companies pushing POS and security because of the money associated with POS and security. One […]
Don’t Be a Music Amateur. Go Pro for Your Business.
Question About Music Playing in a Business: I play music in my business. Anything wrong with using an iPad playing the same music service I use personally at home and in the car? Answer from Custom Channels: Consumer music services aren’t designed or programmed to be played in businesses or for the public. Those services […]