Creating the perfect playlist for your business isn’t about adding every popular song you love — it’s about curating the right mix of sounds that reflect your brand, energize your team, and create the ideal atmosphere for your customers. At Custom Channels, we say: what we leave out is just as important as what we leave in.
Just like a great recipe, the magic of a music mix comes from balance, proportion, and taste. Every business has its own flavor — and the right music-for-business playlist helps your brand sound exactly like it feels.
What We Leave Out Is Just as Important as What We Leave In
That’s a line you’ll find on the Custom Channels home page, and it defines how we approach music curation. It means every playlist is built intentionally — not just packed with hits, but carefully crafted to serve a purpose. Think of it like baking a cake.
When you’re following a recipe, it’s obvious what not to include. You wouldn’t throw in salsa, lettuce, or turkey just because they’re popular ingredients. They might be great elsewhere, but in a cake? They’d ruin it. Music works the same way. Just because an artist is trending doesn’t mean they belong in your restaurant, retail store, or office playlist.
What’s Popular Isn’t Always What’s Right
In business music, popularity doesn’t equal fit. A great song on the radio might be completely wrong for your brand atmosphere. That’s why the best playlists for business are curated like recipes — with the right ingredients, in the right amounts, and always tailored to taste.
It’s not just about genre. It’s about texture, mood, and energy. Drake might not belong in a boutique café. Led Zeppelin might clash in a spa. The subtle choices — tempo, lyrics, tone — make all the difference. Our music experts know how to adjust those ingredients to perfection, so your playlist always serves up the right vibe for your space.
Create a Recipe for Your Music Mix
Your playlist should be built with the same care as your menu, your décor, and your service. It’s an extension of your brand identity. With ReMix and Ethos, you can choose your “ingredients” — music genres, energy levels, and moods — then fine-tune them to fit your brand personality.
We’ll help you avoid the musical equivalent of “too much sugar” or “not enough spice.” A consistent, balanced playlist makes your brand feel polished, professional, and intentional.
We Bake Music Just Right
Our professional music curators — or as we like to call them, “music chefs” — know the ingredients well. They know that not every song by a great artist fits the recipe. For example, some David Bowie tracks blend beautifully into a modern brand mix; others are better left for personal listening. The difference is in the details — and that’s what our experts specialize in.
Our vast “pantry” of songs gives us access to millions of tracks across every genre. Yet we include only the ones that fit your business recipe. We leave the rest on the shelf — not because they’re bad, but because they belong in a different mix, for a different mood, or a different brand. That’s the art of professional music curation.
Examples of Business Music Recipes
Here’s a peek at one of our clients’ “music recipes” created using our Ethos service. This client is a modern, trend-focused grocer — their mix is designed to sound fresh, welcoming, and stylish without being too mainstream.
- Main ingredients: Beck, Talking Heads, Death Cab for Cutie, Wilco
- A dash of: Tristan Prettyman, Daft Punk, Tame Impala, Miles Davis
- Leave out: Dua Lipa, Twenty One Pilots, B.B. King, Alicia Keys
These choices create a consistent, memorable experience that matches the brand’s energy and customer base. Every song feels like it belongs — because it was chosen for that exact purpose.
Custom Playlists for Every Business Type
Our ReMix service gives clients hands-on control of their playlists. You choose the genres, the balance, and even the specific artists that best fit your brand. Every location can sound a little different while staying true to the same overall brand recipe.
For example, here’s what’s currently playing across a few of our client locations:
- Dental Office ReMix: Upbeat, calming indie pop with soft acoustic and modern folk accents.
- Pet Store ReMix (18 locations): Cheerful pop and indie rock with a playful energy that keeps things friendly and familiar.
- Home & Farm Store ReMix (60 locations): Americana, alt-country, and roots-inspired rock that feels authentic and grounded.
Curate Like a Chef, Sound Like a Pro
Building the perfect playlist for your business isn’t about algorithms or shuffle buttons. It’s about craftsmanship — the careful balance of mood, sound, and brand alignment. Whether you’re a retail store, restaurant, or service business, Custom Channels can help you create a sound that feels as thoughtfully made as your brand itself.
Ready to cook up the perfect mix? Contact us
