Custom Channels Featured in TrendHunter for Unified In-Store Engagement Platform
February 9, 2026
We’re excited to share that Custom Channels has been featured in TrendHunter, highlighting the launch of our new Unified In-Store Engagement platform and the growing momentum around synchronized in-store audio and visual marketing.
In their coverage, TrendHunter explores how retailers are increasingly looking for ways to connect music, spoken messaging, digital signage, and loyalty engagement into one coordinated customer experience.
Read the full TrendHunter feature here →
Why Unified Engagement Matters in Retail Today
Retailers have invested heavily in technologies like digital signage, loyalty apps, and point-of-sale platforms. But the in-store moment of decision, when shoppers choose what to buy, often remains disconnected across channels.
Audio is one of the most powerful and overlooked parts of that experience. Music and messaging shape how customers feel in-store, yet historically they haven’t been connected to promotions, screens, or loyalty activity.
Our Unified In-Store Engagement platform was built to close that gap.
Connecting What Shoppers Hear and See
With Unified In-Store Engagement, brands can synchronize:
- Music and spoken audio promotions
- Digital signage content
- Active promotions and loyalty signals
- Store activity and engagement triggers
This creates a more cohesive, measurable way to communicate with customers across every in-store touchpoint, precisely when it matters most.
Moving Audio Beyond Ambiance
As TrendHunter notes, in-store audio is evolving from background ambiance into a strategic marketing channel. When coordinated with visual displays and promotional activity, audio becomes a powerful driver of conversion, brand recall, and customer action.
We believe the future of retail engagement is synchronized, data-informed, and designed around the real moments that shape purchase behavior.
Learn More
If you’d like to explore how Unified In-Store Engagement can support your in-store marketing strategy, we’d love to connect.
