Custom Channels Launches Unified In-Store Engagement Platform
DENVER, Colo. | February 2, 2026
Custom Channels today announced the launch of its new Unified In-Store Engagement platform, designed to help brands transform how they communicate with customers by connecting audio promotions across digital signage, loyalty applications, and in-store activity.
The platform is built to influence buying decisions at the moment of purchase by unifying what customers hear and see, and linking those messages directly to promotions, loyalty initiatives, and real-time engagement.
With this launch, Custom Channels is moving business music beyond ambiance and into the center of modern, data-informed customer communication.
“Brands have invested heavily in digital signage, loyalty programs and point-of-sale platforms, but in-store communication and marketing campaigns are still fragmented,” said Joe Comer, CEO of Custom Channels. “The systems fail to reinforce one another at the point of purchase.”
“Music and audio messages play independently of screens. Promotions are often siloed from loyalty initiatives,” Comer added. “And the moment when a customer decides what to buy is frequently underserved by coordinated messaging.”
Turning Audio Into a Sales and Engagement Channel
Audio messaging remains one of the most overlooked aspects of the in-store experience, leaving brands with untapped opportunity to turn overhead speakers into measurable sales channels.
According to industry reporting, 48% of customers say in-store audio messaging encourages them to consider purchasing products while shopping.
In-store audio promotions have also been shown to increase sales by more than 20%, while synchronized audio and visual displays significantly improve conversion and brand recall.
“In-store music has always shaped how customers feel,” Comer said. “With the Unified In-Store Engagement platform, we’re connecting that emotional power to action. This gives brands a coordinated, measurable way to communicate with customers across every in-store channel, precisely when it matters most.”
Platform Highlights
- Unify audio promotions with digital signage campaigns
- Connect messaging to loyalty programs and in-store activity
- Deliver coordinated communications at the point of purchase
- Enable measurable, data-driven customer engagement across channels
Availability
The Unified In-Store Engagement platform is available immediately. Brands can deploy the solution across existing in-store audio and digital signage environments to deliver synchronized, actionable customer messaging.
Contact Custom Channels to learn more
About Custom Channels
Custom Channels is a leading provider of business music, audio messaging, and in-store engagement solutions. Headquartered in Denver, Colorado, Custom Channels helps brands create coordinated customer experiences through licensed music, targeted promotions, and modern communication platforms that drive measurable results.
Media Contact
Custom Channels Press Team
info@customchannels.net
