Custom Channels and Thanx: Loyalty Meets In-Store Audio
May 6, 2026
We’re excited to share that Custom Channels has been featured by AVNation. The coverage highlights our new partnership with Thanx, the loyalty and guest engagement platform helping restaurant brands drive repeat visits and stronger customer relationships.
Together, we’re helping restaurant operators transform in-store audio from background ambiance into a measurable engagement channel tied directly to loyalty growth, guest participation, and revenue impact.
Read the full AVNation feature here →
Connecting Loyalty to the In-Store Experience
Restaurant brands invest heavily in loyalty apps, digital marketing, and guest engagement platforms. But one of the most valuable customer touchpoints has remained largely disconnected: the in-store experience itself.
This partnership gives restaurant brands a way to drive engagement at the exact moment customers are physically inside the restaurant. As AVNation highlights, that means connecting audio messaging, loyalty offers, and real-time reporting into one measurable channel across every location.
Custom Channels has continued expanding how brands use audio messaging to influence customer behavior, strengthen brand consistency, and drive measurable engagement inside physical locations.
Bubbakoo’s Burritos Sees Immediate Results
One of the first brands to activate the integration was Bubbakoo’s Burritos, which launched a targeted in-store campaign promoting its newly relaunched loyalty program across more than 100 locations.
The campaign delivered a double-digit lift in loyalty sign-ups within the first month.
“Custom Channels didn’t just help us run a promotion; it gave us a channel that actually moves the brand. Within one month, we had a double-digit lift in loyalty sign-ups, and now we can run a unified loyalty campaign across every location and actually see it working. When your in-store audio is driving measurable growth across 100+ locations, that’s not ambiance anymore. That’s a brand asset. Our franchisees aren’t just on board, they’re asking what’s next.”
Chris Ives, CEO, Bubbakoo’s Burritos
Making In-Store Audio Measurable
For years, audio inside restaurants has been treated as atmosphere. But when connected to loyalty data and measurable outcomes, it becomes something more valuable: a performance marketing channel operating inside the guest experience itself.
The integration with Thanx makes that possible by correlating audio campaign activity with real-time loyalty sign-ups and guest engagement metrics so operators can see exactly how in-store audio is influencing behavior across every location.
This shift reflects a broader industry trend toward turning in-store sound into measurable retail and restaurant media. As we recently explored in AI Audio Messaging That Turns In-Store Sound Into Retail Media and In-Store Audio Becoming Retail Media, brands are increasingly viewing audio as an active engagement and conversion channel rather than passive background music.
“For years, in-store audio was the one marketing channel operators couldn’t measure. This partnership with Thanx changes that entirely. Now, a brand can run an audio campaign across every location and see exactly how many guests took action. That’s the future of in-store media, and Bubbakoo’s just proved it works.”
Joe Comer, CEO, Custom Channels
The Future of Restaurant Engagement
We believe the in-store environment is one of the most important channels a restaurant brand owns. Music, messaging, and loyalty activity should work together as one coordinated experience, not operate as separate systems. This partnership with Thanx is another step toward making that a reality.
Learn More
If you’d like to explore how Custom Channels can help connect in-store audio with loyalty engagement and measurable guest action, we’d love to connect.
Learn more about Custom Channels →
