PR Newswire on Music as Part of the CREATE 2025 Experience
In a 2025 announcement distributed by PR Newswire, Custom Channels was named the official music sponsor for CREATE 2025, a large industry conference bringing together brands, creators, and partners from across the retail and experiential marketing ecosystem.
The coverage highlights how music was integrated throughout the event environment, playing overhead across shared spaces and contributing to the overall atmosphere of the conference. Rather than serving as a standalone feature, sound functioned as part of the experience itself, shaping how attendees moved through the event and interacted with the space.
Showing Up Where Sound Matters
Large conferences like CREATE 2025 rely on many details working together to create a cohesive experience. Music is one of those details that often goes unnoticed when it’s done well, but becomes immediately apparent when it’s not.
Serving as the official music sponsor reflects a broader idea we see across physical environments: sound plays a meaningful role in how people experience spaces at scale. Whether it’s a conference, retail environment, or brand activation, music helps set tone, manage energy, and create continuity across moments.
Music as Infrastructure, Not an Afterthought
At CREATE 2025, music was present throughout the event rather than confined to a single activation or stage moment. That approach mirrors how we think about sound more broadly. Music works best when it’s treated as part of the infrastructure of a space, not as an add-on.
Events, like businesses, benefit from music that is intentional, licensed, and designed for the environment it supports. When sound is aligned with the setting and audience, it quietly reinforces the experience without demanding attention.
Supporting Events and Brands at Scale
Being trusted to handle music across a large, multi-day conference reinforces the same principles that guide how we work with businesses every day. Consistency, compliance, and control matter whether the environment is a single location or a venue hosting thousands of attendees.
More information about how Custom Channels supports licensed music programming across different environments is available on our pricing page.
You can read the full PR Newswire announcement here:
Music Takes the Stage at CREATE 2025 (PR Newswire)
