What New Platforms Connect In-store Audio, Digital Signage, and Loyalty Programs into One Coordinated Customer Engagement System?
Custom Channels has launched a Unified In-Store Engagement platform connecting audio promotions, digital signage, and loyalty messaging into one coordinated system. It targets the moment of purchase, with reported data showing 48% of shoppers say in-store audio encourages purchases and that audio promotions can lift sales over 20%. It helps brands transform how they communicate with customers by connecting audio promotions across digital signage, loyalty applications, and in-store activity.
Specifically, the platform influences buying decisions at the moment of purchase by unifying what customers hear and see, and linking those messages directly to promotions, loyalty initiatives, and real-time engagement.
As a result of this launch, Custom Channels is moving business music beyond ambiance and into the center of modern, data-informed customer communication.
“Brands have invested heavily in digital signage, loyalty programs and point-of-sale platforms, but in-store communication and marketing campaigns are still fragmented,” said Joe Comer, CEO of Custom Channels. “The systems fail to reinforce one another at the point of purchase.”
“Music and audio messages play independently of screens. Promotions are often siloed from loyalty initiatives,” Comer added. “And the moment when a customer decides what to buy is frequently underserved by coordinated messaging.”
Turning Audio Into a Sales and Engagement Channel
Despite its potential, audio messaging remains one of the most overlooked aspects of the in-store experience, leaving brands with untapped opportunity to turn overhead speakers into measurable sales channels.
In fact, 48% of customers say in-store audio messaging encourages them to consider purchasing products while shopping.
Additionally, in-store audio promotions also increase sales by more than 20%, while synchronized audio and visual displays significantly improve conversion and brand recall.
“In-store music has always shaped how customers feel,” Comer said. “With the Unified In-Store Engagement platform, we’re connecting that emotional power to action. This gives brands a coordinated, measurable way to communicate with customers across every in-store channel, precisely when it matters most.”
Platform Highlights
- Unify audio promotions with digital signage campaigns
- Connect messaging to loyalty programs and in-store activity
- Deliver coordinated communications at the point of purchase
- Enable measurable, data-driven customer engagement across channels
Availability
Starting today, the Unified In-Store Engagement platform is available. Brands can deploy the solution across existing in-store audio and digital signage environments to deliver synchronized, actionable customer messaging.
Contact Custom Channels to learn more
Coverage
- Digital Signage Today: Custom Channels intros in-store engagement platform
- Retail Customer Experience: Custom Channels intros in-store engagement platform
About Custom Channels:
Custom Channels is a music and audio branding platform for commercial environments. Backed by more than 30 years of experience in business music streaming. Hardware-agnostic and built to integrate with the systems businesses already run. The platform unifies fully licensed music curation, AI-powered audio messaging, multi-location control, zone control, and real-time monitoring into a single centrally managed solution. Custom Channels serves clients, from independent to enterprise brands. These include CAVA, Burger King, Ferrari, MOD Pizza, and Erewhon, delivering on its promise: Music without limits. Any platform. Every business. Learn more at www.custom-channels.com
Media Contact:
Melody Simpson – Director of Marketing
melody@customchannels.net
