Steady Brand: Now with Expanded Music Choice, Hardware, and Technology Offerings
September 24th, 2026
Steady Brand has joined the same ownership group as Custom Channels. As sister companies, the two organizations expand their range of business music, signage, media, and AV installation solutions. The addition caps a year of rapid expansion for both companies and extends their combined footprint to continue delivering local service at national scale.
Both brands will continue serving distinct routes to market. Steady Brand will operate exclusively through dealers and integrators, while Custom Channels will focus primarily on direct and national accounts, strategic partnerships, and technology integrations.
What Does the Steady Brand and Custom Channels Partnership Mean?
The relationship combines Steady Brand’s established dealer network, field installation and service resources, messages-on-hold offering, and digital signage expertise with Custom Channels’ expanded music selection, broader hardware options, technology integrations, and digital management tools.
Central to the relationship is Custom Channels’ role as Steady Brand’s business music provider, which has doubled the number of music channels available to the hundreds of Steady Brand dealers.
“We’re excited to welcome Steady Brand into the family,” said Joe Comer, CEO of Custom Channels. “Steady Brand has tripled their recurring revenue over the last few years on the strength of dealers with deep relationships in the communities they serve. We expect the growth to accelerate as this partnership brings together the strengths of both companies, giving Steady Brand dealers access to more technology, content, and products. We can address different parts of the market while allowing each business to retain the model that made it successful.”
Built for the Dealer Channel
Founded in Austin, Texas, in 2017, Steady Brand operates exclusively through dealers and resellers, providing commercially licensed background music, overhead announcements, on-hold messaging, and digital signage.
Steady Brand dealers typically sell, install, and service systems within their own markets, building long-term relationships with the businesses they support. That local presence and established customer base are central to the value the network brings to the partnership with Custom Channels. Experiencing rapid expansion over the last few years, Steady Brand has grown to be the largest independent dealer network in North America.
“Our dealers are the boots on the ground,” said Greg Spain, Vice President of Dealer Development at Steady Brand. “They live in the communities they serve and have personal relationships with their customers. Some of the dealer relationships I have today go back 25 years. That dealer-first approach is what Steady Brand was built around, and that isn’t changing.”
Steady Brand also helps dealers build recurring revenue alongside traditional equipment sales by adding ongoing business music and media services to their portfolios.
More Capability, Same Dealer Focus
Through the relationship with Custom Channels, Steady Brand dealers now have more ways to address customer requirements across music, hardware, and business media services while creating additional recurring revenue opportunities.
The relationship also expands what dealers can manage through Steady Brand’s Conductor Studio platform, which brings existing Steady Brand equipment and additional hardware available through Custom Channels into a single management environment.
Custom Channels, meanwhile, gains greater market reach and access to field installation and service resources through Steady Brand’s dealer network.
“We’re going after different parts of the market, but we’re doing it under the same umbrella,” explained Spain. “The important thing is doing what works best for the customer.”
