Who did Custom Channels appoint as Senior Director of Partnerships?
Custom Channels has named René Arnold Senior Director of Partnerships, a move aimed at deepening AV industry relationships and driving channel sales growth. The appointment, covered by Sound & Video Contractor, reflects the company’s push to scale its partnerships strategy with integrators, service providers, and technology partners as its platform and customer base expand.
Strengthening Partnerships as Custom Channels Enters Its Next Phase
As we start the year, Custom Channels is taking an important step forward in how we think about partnerships and long-term growth. That evolution was recently highlighted by Sound & Video Contractor. This coverage followed the appointment of René Arnold as Senior Director of Partnerships.
Building the Right Leadership for Where the Market Is Going
Partnerships have always been core to how Custom Channels operates. However, as our platform, customer base, and channel footprint continue to grow, the role of partnerships has become more strategic than ever.
René brings deep AV industry experience and a relationship-first approach. This aligns with how we work with integrators, service providers, and technology partners. Her focus is not simply on expansion, but on building durable, scalable partnerships. These partnerships support long-term success for everyone involved.
Scaling the Business While Deepening Focus
This leadership move also reflects a broader theme at Custom Channels, making sure teams are structured to stay focused. This approach is key as the company scales. As partnerships grow in scope, other areas of the business are sharpening their focus as well.
With dedicated leadership across partnerships and product strategy, Custom Channels is positioning itself to move faster. It is also staying grounded in what differentiates the platform. This is especially true in music, content, and channel enablement.
Industry Recognition
In fact, Sound & Video Contractor covered the appointment as part of its ongoing reporting on leadership and growth across the commercial AV industry.
Read the full article on Sound & Video Contractor →
As we look ahead, partnerships will continue to play a central role in how Custom Channels grows, supports the channel, and delivers value at scale. This is an investment in people, alignment, and the future of the ecosystem we are building together.
