SVConline on a Transfer of Ownership and Product Direction
In a May 7, 2025 article published by SVConline, contributor griffin360 reported on the sale of Custom Channels and a transfer of ownership ahead of InfoComm 2025. The piece covers how the company was sold by its co-founders to tech entrepreneur Joe Comer and longtime Custom Channels VP of Operations Kurt Oleson, alongside the introduction of a new business music solution for professional AV environments.
While the transaction represents a formal change in ownership, the coverage emphasizes continuity and experience. Oleson has spent more than a decade at Custom Channels and has been directly involved in building many of the platforms and tools that support how the service operates today. The sale reflects a deliberate transition to new ownership with deep familiarity with the company, the product, and the business music industry, rather than a consolidation or competitive roll-up.
Music as Part of Professional AV Systems
The SVConline article places Custom Channels within a broader professional AV conversation. As more businesses integrate music, digital signage, and control systems into unified environments, music can no longer operate as a standalone service.
This context helped introduce Custom Channels Pro, a solution designed specifically for integrators, AV teams, and complex deployments. Built to support API integrations, centralized control, and large-scale rollouts, Pro brings licensed business music into the same ecosystem as signage platforms, automation tools, and AV infrastructure.
Introduced Around InfoComm and Industry Recognition
The solution was introduced to the industry around InfoComm, the largest professional AV trade show, where integrators and technology partners evaluate new products and services. Following the show, Custom Channels was awarded the 2025 Best of Show at InfoComm, recognizing Custom Channels Pro among the top AV products showcased on site.
While the SVConline article predates the award, the recognition reinforces the broader theme of the coverage: business music is becoming a more integral part of professional AV environments, and purpose-built tools are required to support that shift.
Real-World AV Deployments
Custom Channels Pro is already being used across a range of AV-driven environments. Examples include large-scale service deployments managed through no-code URLs, full API integrations within existing digital signage platforms, and native BrightSign deployments through BSN Cloud.
These use cases reflect how business music increasingly needs to operate alongside other AV components, rather than as a separate or secondary system.
Designing Sound for Complex Spaces
As AV environments become more sophisticated, speaker selection, zoning, and system design play an important role in how music is experienced. We explore these considerations further in our article on audio solutions and speaker options for business environments, which looks at how sound systems support consistency and quality at scale.
You can read the full SVConline article here:
New Owners Take the Helm at Custom Channels (SVConline)
