What was Custom Channels’ Role as Official Music Sponsor of CREATE 2025?
Custom Channels provided licensed music throughout the event’s shared spaces, treating sound as infrastructure rather than a standalone feature. The sponsorship reflects the company’s broader approach: intentional, compliant audio that shapes atmosphere at scale, from single locations to multi-day conferences. PR Newswire announced Custom Channels as the official music sponsor for CREATE 2025, a major retail and experiential marketing conference.
PR Newswire on Music as Part of the CREATE 2025 Experience
In a 2025 announcement distributed by PR Newswire, Custom Channels was named the official music sponsor for CREATE 2025. This is a large industry conference bringing together brands, creators, and partners from across the retail and experiential marketing ecosystem.
The coverage highlights how music was integrated throughout the event environment, playing overhead across shared spaces and contributing to the overall atmosphere of the conference. Rather than serving as a standalone feature, sound functioned as part of the experience itself. Consequently, it shaped how attendees moved through the event and interacted with the space.
How Does Sound Play a Meaningful Role in Guest Experience?
Serving as the official music sponsor reflects a broader idea we see across physical environments: sound plays a meaningful role in how people experience spaces at scale. Whether it’s a conference, retail environment, or brand activation, music helps set tone, manage energy, and create continuity across moments.
Large conferences like CREATE 2025 rely on many details working together to create a cohesive experience. Music is one of those details that often goes unnoticed when it’s done well. However, it becomes immediately apparent when it’s not.
How Do You Use Music as Part of the Event Infrastructure?
Events, like businesses, benefit from music that is intentional, licensed, and designed for the environment it supports. When sound is aligned with the setting and audience, it quietly reinforces the experience. In this way, it does so without demanding attention.
At CREATE 2025, music was present throughout the event rather than confined to a single activation or stage moment. That approach mirrors how we think about sound more broadly. Music works best when it’s treated as part of the infrastructure of a space, not as an add-on.
Supporting Events and Brands at Scale
Being trusted to handle music across a large, multi-day conference reinforces the same principles that guide how we work with businesses every day. Consistency, compliance, and control matter whether the environment is a single location or a venue hosting thousands of attendees.
More information about how Custom Channels supports licensed music programming across different environments is available on our pricing page.
You can read the full PR Newswire announcement here:
Music Takes the Stage at CREATE 2025 (PR Newswire)
